How Important Is A Logo?
Let’s face it… we all make decisions based on our first impressions. In today’s dense business environments, it is crucial for your company to leave a positive and impactful impression on your potential customers. The image you put forward is what will stay with them long after any brochure or advertisement has left them. The single most distinguishable component of a company’s image is its logo!
Much thought and care must go into the creation of a logo that truly represents your company and sends the right message every time. This is where the more than 25 years of expertise of Not Just Graphics can benefit your company. We have a highly skilled and creative team of Graphic Designers and Business Strategists that have a proven track record in obtaining business success for our clients.
Our approach is unique. Our creativity is unmatched, and our Quality of work is masterful.
We first seek to understand the company, the people, the product, and the customer. Once we have educated ourselves in YOUR business, we apply our knowledge in Marketing and Business Strategy and the resulting product is always on-the-mark.
We consider many factors when we are designing a logo for a client. Firstly, the type of logo required is of key importance.
The four main types of logos are:
• Wordmark Logo
• Lettermark Logo
• Brandmark Logo
• Iconic Logo
One of the very first steps people take in a new business is getting themselves a logo. This is a task that is best left to the professionals. Discount logo designers cannot spend the time required to understand your company properly, or the message that you want to put forward. These companies often utilize templates or pre-designed logos and try to pass them off as custom work. A professional design firm will ask questions about your business, pay special attention to the colours and fonts used, and provide unique designs that truly represent your company. LemonTree Studios does just that.
Wordmark Logo
- The most commonly used
- Focus on text and typeface
- Best suited for companies whose name represents their product/service where graphical elements are not required to convey that message
- You would choose a Wordmark Logo when advertising funds are limited and your focus is on name recognition
- Your name is reasonably distinctive but not a household word
Some of the most famous Wordmark Logos are:
- Coca-Cola
- Microsoft
- Bell Canada
Lettermark Logo
- Similar to a Wordmark Logo
- Entirely typographic using initials, abbreviations or monograms
- The representation of the letters essentially becomes a symbol of the company
- You would choose a Lettermark Logo when your initials translate graphically better than your actual name
Some of the most famous Lettermark Logos are:
- IBM
- ATI
- FBI
Brandmark Logo
- A simple but strong graphic symbol that is often abstract, that complements an aspect of your business or service
- You would consider a Brandmark Symbol when you need an emblem on a product
- When your name is too long, too generic, doesn’t translate well internationally, or lacks personality
Some of the most famous Brandmark Symbols are:
- Nike’s Swoosh
- McDonalds Arches
- Chevrolet’s Bowtie
Iconic Logo
- Also referred to as a Combination Mark
- Generally combines a Brandmark Symbol with a Wordmark
- The combination can be loose whereby the Brandmark and the Wordmark can be used together or separately
- You should consider an Iconic Logo if you are a start-up enterprise with limited funds
- Your name is reasonably distinctive but not a household word
- You need an emblem on a product but want more than just a symbol
Iconic Logos are the most cost effective since they communicate more readily than the other logo types and less advertising dollars must be spent on explaining the logo
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